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Fam Trips
Familiarization tours (Fam Tours) in which journalists, tour operators or travel agents experience the region first-hand, have been described as the most cost-effective means of marketing a tourism product that exists.
There are two classifications used with fams:
Trade - Tour Operators/Travel Agents getting familiar with the region they sell
Media - Producing some source of media (newspaper, magazine, book, film, etc.) from experiences on their trip