S-cape travel

Familiarization tours (Fam Tours) in which journalists, tour operators or travel agents experience the region first-hand, have been described as the most cost-effective means of marketing a tourism product that exists.

There are two classifications used with fams:

Trade - Tour Operators/Travel Agents getting familiar with the region they sell

Media - Producing some source of media (newspaper, magazine, book, film, etc.) from experiences on their trip